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this research examines how ...
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The findings reveal that when ... is
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In contrast, ...
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Further, ...
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has long been used as ... / have long been used as ...
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Ever since ...
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Using ..., this research examines how ...
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It poses ...
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It is widely acknowledged that ...
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By recent estimates,
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To tackle ...
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The basic goal of ...
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For instance, ...
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Despite ~ , little direct research exists on how ...
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Extant literature in psychology indicates that ...
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In particular, it has been shown that ...
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The current research draws specifically ~~, recognizing that ...
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In advertising persuasion research, ~~
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~ theory (Higgins, 1997) has been widely used as a theoretical framework for predicting how ...
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~ ; that is, whether a message is
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By testing the interactive effect of ... focus on ...
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the current research seeks to provide insight into ...
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.. the underlying mechanisms that may explain why persuasion is enhanced when ..
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This builds on prior work by elucidating the impact of mood ...
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~ by showing that ...
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Third, this study will highlight a novel mechanism underlying the interactive pattern ...
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Second, the results of this study will add to a growing body of literature suggesting that ~
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First, the current research will suggest practical message guidelines to ~
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The specific practical and theoretical contributions of the study¡¯s results are threefold.
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ABSTRACT / CONCEPTUAL BACKGROUND / METHOD / RESULTS / DISCUSSION / LIMITATIONS AND DIRECTIONS FOR FUTURE RESEARCH / REFERENCES / APPENDIX
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